From Izmir to 75 Countries on the way to becoming a global company!
As Cemer Urban Equipment, we mainly sell children's playgrounds, outdoor sports equipment, adventure playgrounds and urban equipment products.
In the first years when I started in the sector, exactly 9 years ago, if you asked me if I could imagine the point we have reached today, I honestly think I could not say yes.
We started our journey with 15 countries and today we have reached more than 75 countries.
As a company that is by far the leader in the local market, we are very proud to be bringing parks and quality social living spaces all over the world, from Australia to Chile. (While writing this article we have received our first order from the furthest point of the world, New Zealand 😊) I make a note in history. 24.06.2024
As someone who has travelled to more than 50 countries and visited more than 600 companies in these 9 years, we have shown everyone that Izmir can also produce global companies.
People from Izmir and even the Aegean region are generally referred to as Mediterranean people and described as being fond of comfort.
In this context, the general export rate in Izmir is unfortunately almost negligible compared to the Marmara and Istanbul regions.
However, at the point we have reached, it is very rare to come across a Cemer playground while walking down the street in Singapore, or in the garden of a school in London while passing through a side street.
Seeing Cemer outdoor sports equipment or going on a business trip to Sydney, Australia and hearing that we are one of the leading companies in the market has become a very common situation for us.
At the point we have reached today, I can say that we have a business network that covers the whole world, from New Zealand to Chile.
Of course, when we travel, we inevitably have the opportunity to meet different cultures and people related to our sector.
If you will allow me, I would like to share with you some interesting details that have caught my eye.
For example, I can say that I have often seen that the level of development of countries and the ability of children to take risks progress in direct proportion.
For example, in a school in Norway or Denmark, parents can leave more initiative to teachers and schools, so that their children can take more risks.
When choosing playgroups in schools, they look for qualified, new-generation playgroups that can contribute to the child's skills.
Conscious parents are happy with the age-appropriate risks their children take when playing. They do not complain about possible small falls or injuries.
They know that these and similar playgrounds are manufactured to international standards.
Unfortunately, if you go to an underdeveloped or developing country, it is quite possible to find the opposite situation.
In a small case in Indonesia, unfortunately, the school principal may write a direct warning letter, informing us subconsciously that this toy may be risky. Or they may receive complaints from parents along these lines.
However, the same product is available in Canada and Germany, but unfortunately it may not be suitable for every family, whether it is for children to take controllable risks according to their age, to develop their motor skills, or because the product has passed all international tests.
Another issue that has caught my attention is the colours and choice of colours.
The choice of colours can also be different in different parts of the world.
In Scandinavia, for example, the most popular colours are black and white! Especially when yellow, red, blue, green, red, blue and green come together and the product is made of plastic, your job is very difficult.
This situation changes when you go south.
In Central Europe, pastels and a maximum of 2 colour combinations are preferred, while in Romania, Bulgaria and the Balkans, multi-colour and red are still popular.
Transoceanic countries such as Australia and Singapore pay a lot of attention to colour combinations. It is very important for them that the colours in the whole project are in harmony.
We can say that black or white alone does not mean anything to them.
As a result, I am happy to say that we are one of the leading manufacturers of playground and urban equipment that has reached the point we have reached today all over the world.
Our goal is to further strengthen our strong position in the global market by expanding it every year.
Thank you for reading.
Best regards.
